Research by Youtube and Oxford Economics indicated
Branded content generated by digital creators can take the form of dance, jokes, comedy and slapstick. The idea is to make ads that don't look like conventional ads . Another example of partnership between Newton Baby and three creators @tayandthetwins, @thecarlinfamily, @mollythemom proves this point. The company, known for its quality crib mattresses, wanted to reach the TikTok audience to raise awareness in a relaxed and fun way. The result was a series of pranks that the creators played with their partners to highlight how easy it was to clean the mattresses. The participation rate on all videos was almost 20%. Partnering with creators is a long-term strategy The digital creator market is not just about TikTok or isolated campaigns.In November 2021, Creating Culinary Communities (C3), a global food Loan Phone Number List technology platform, launched an entire division within the company with the help of creators, YouTubers and gamers. This platform is dedicated to promoting home delivery restaurants. C3 already has more than 6 million subscribers, but with the new division it hopes to reach more than 165 million Gen Z people by 2025, according to Restaurant Dive. Their goals are to build a community of creators to raise awareness and reach a broader audience. The food technology company is not alone, as the creator economy is already showing quantifiable results.
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Research by Youtube and Oxford Economics indicated that Youtube's Creator ecosystem "contributed $20.5 billion to the US economy in 2020 and supported 394,000 full-time equivalent jobs." With so much money being invested in digital creation and the many opportunities available, creators are on the move too. ADVERTISEMENT Digital creators make their moves The eSports organization FaZe Clan is an example. He has a considerable following on his YouTube channel (8.6 million subscribers) and on Twitch (405k followers), where he streams competitions and posts a wide range of content.
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