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Content marketing Content marketing is the process of creating and distributing content to attract and retain customers. Content marketing is typically practiced as a form of inbound marketing, where content provides solutions to problems that prospects are researching. Potential customers can discover promoted products by knowing their uses. Content marketing is often used for lead generation , with the most premium content placed behind forms that request personal information such as name, phone number, and email. That information is then used for other marketing


tactics (including outbound). example Popular types of content marketing are: Blog article Videos and Vlogs Podcast Bhutan Email List  webinar Case Study E-book white paper Here are some examples of how you can use it as a content marketing strategy: 9-content-strategy-canvas.webp Read more A comprehensive guide to content marketing in 2021 How to create a winning content strategy 7 content marketing examples (and how to recreate them) 6. Search Engine Marketing (SEM) Search engine marketing is a term that refers to promotional messages published through SERPs. SEM categorizes messaging into two categories: paid results and organic results. Organic results are pages that search engines like Google find, crawl, and index in SERPs.






Position in organic results cannot be bought, but can only be influenced through content marketing and SEO. Paid search results are a type of pay-per-click advertising. Businesses pay search engine companies to bid for the best advertising placements. 10-paid-vs-organic-results.webp example For example, let's say you want to appear on the first page of Google for the keyword "marketing automation" in the US: you have two options. One is paid search results and the other is organic search results. The paid result will be one of these. 11-paid-results.webp And the organic result looks like this: 12-organic-results.webp As you can see, they are similar (and fit what Google wants). The main difference is that being included among the big players in the advertising space costs advertisers about $50 per click. To be included in the non-paid, organic space, advertisers need to create relevant content that matches search intent and build lots of backlinks.