This means that the questions that appear in

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PAA are questions that Google believes are useful and valuable to users. In other words, the core questions that your brand's audience is asking. This is a great insight in itself, especially when considering two types of questions. What are the two types of questions? Let me explain this. Questions about your brand Google will show you questions about many brands and what they offer (see the example above). As a marketer, you will be asked practical questions such as "Is the answer accurate?" "Is it positive for the brand?" "Who is providing it?" We want those answers to be accurate, positive for the brand, and provided by the brand itself. Google tends to prioritize answers from brands when the answer to the question is factual (e.g.,

"How do you use the word 'brand'?" or "What is a 'brand'?"). However, if the answer is an Belgium Phone Number Data opinion (“Can I trust the brand?” or “Is the brand worth paying for?”), people tend to prioritize answers from other sources. be. Creating a Frequently Asked Questions section on your website with useful questions about your brand is a way to dominate these questions. You can't win at PAA if you don't even answer the questions. Posting your responses on a third-party website with whom you have a "friendly relationship" can be a smart way to naturally elicit opinion-based responses.





Questions about your brand's surroundings Google may also show you questions about the topics your brand is best known for. If you look at the example below, you'll see that there are two questions, one about a software called SE Ranking and one about SEO. This means that Google understands SE Ranking's area of ​​expertise (SEO rankings and keywords). Google search results screen for [se ranking] For this type of PAA, dominating the brand search results screen is not as easy as answering questions about your brand.