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Out advertising. According to a study by Outbrain, 75 percent can't even remember the brand of the ad. Aggressive advertising, such as pop-ups, auto players or videos with sound, annoy website visitors and 93 percent even remember the brand negatively. Shoppable content, on the other hand, does not disturb the reader and offers added value. #2: Buying impulses are implemented directly If a desire to buy arises from a magazine article without a link to products, the user must first find their way to the shop and the product using the search.
This route is often inconvenient for readers and the likelihood of purchasing is Special Data reduced. Shoppable content, on the other hand, shortens this path and makes conversions look better again. #3: Conversions can be measured more accurately A purchase is more likely to occur directly on the item when shoppable content is included, rather than delayed or elsewhere. This makes it easier to measure conversions. #4: Shoppable content has a positive effect on the customer experience As a company, you can show your visitors that you don't just want to sell, but that you understand and respond to your visitor's everyday life, needs and lifestyle.
The user does not perceive your content as annoying, but rather as advice with added value and good service. #5 The flow of reading is not interrupted. If it is possible to put the product directly in the shopping cart, the visitor can continue reading unhindered and is not distracted to the product page. Not only does this make your stay longer, you also have the chance to introduce other products. It is important that you draw attention to the shopping cart again at the end of your content.
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