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“Welcome” emails have an 82% open rate, the highest of any email type. Segmented email campaigns have a 30% higher open rate and a 50% higher CTR than unsegmented ones. At least 50% of all emails get read on mobile devices. Cart abandonment emails have an open rate of 45%. 42.3% of people will delete emails that aren’t mobile-friendly. Automated emails generate 320% more revenue than those that aren’t automated. 73% of marketers state that email marketing is important to a company’s success.
Video marketing statistics Website content, social media Brazil WhatsApp Number Data posts, emails… we’ve talked about all of these strategies already. But what’s one thing you can use across all of them? Video content! Using videos in your marketing campaigns is one of the best ways to increase engagement. For that reason, here are a few valuable video marketing statistics to know: 31% of businesses post 2–4 videos each month. 88% of companies identify video marketing as a key part of their digital strategy. 72% of consumers say they’d rather learn about a product or service in a video format.
Businesses that use video marketing can grow their revenue 49% faster than those that don’t use it. 86% of businesses say video marketing has helped them increase website traffic. 91% of companies use videos in their marketing campaigns. People are 35% more likely to continue watching a personalized video than a non-personalized one. 91% of consumers want to see more video content from companies. 65% of businesses add captions to their videos for accessibility purposes. Over a billion hours of video content are viewed on YouTube every day.
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