What is the difference between DSP and SSP?

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DSP (Demand Side Platform) is a platform for advertisers (advertisement demanders) . Advertisers can automatically purchase the most suitable ad inventory in real time. On the other hand, SSP (Supply Side Platform) is a platform for advertising providers (website and app owners) that provides real-time auctions to sell advertising space at the highest price . Tools for DSP advertisers to buy the best ads Tools to sell your SSP advertising space at the highest price It's a good idea to remember the above. Is there anyone who is not suitable for DSP advertising? People who are not suitable for using DSP advertising are cases where the target has not been determined at all .

For example, if you are aiming to increase awareness among everyone, using DSP adve Laos Phone Number Data rtising will be inefficient. DSP is a tool that allows for detailed targeting, so it is not suitable for people who have conflicting goals. It is also not suitable for niche fields where no data is stored in the DSP . If you don't have enough data, you won't be able to optimize your ads, so if you want to advertise in a niche industry, we recommend choosing a different format. summary The appeal of DSP advertising is that it can efficiently deliver ads through targeting and optimization. DSP advertising has many benefits, but there is a lot of competition and it is necessary to repeat the PDCA cycle to make settings that will yield results.



To ensure proper operation, we recommend that you hire an agency with extensive knowledge and experience . By teaming up with an agency, you can quickly start operating DSP advertising. "I want to entrust the operation to a reliable agency with a proven track record." "I want to entrust the operation to a highly cost-effective company without incurring as much cost as possible." In that case, please contact StockSun. We will propose accurate and cost-effective measures through our partners who have a proven track record at major advertising agencies . If you would like to find a cost-effective solution that fits your budget, please contact us for a free consultation .