|
Content marketing helps you attract, engage, convert, and retain customers you might not otherwise be able to reach. And it has never been more popular. If you haven't done it yet, chances are your competitors are already doing it. This guide will help you understand what content marketing is, how to explain its benefits to your marketing peers, and how to get started. It also includes ideas and advice from 15 marketing experts to help you get the best start in 2021 and beyond. table of contents What is content marketing? Why is content marketing important? 1. Content marketing helps you increase awareness and attract potential customers 2. Content marketing helps you engage your audience and build credibility 3. Content marketing helps convert customers 4. Content marketing helps build loyalty and retention
5. Content marketing has compound interest (and is cheaper in the long run) 3 common objections to content marketing and how to respond Australia Phone Number Data to them 1. Paid advertising attracts more traffic and customers faster 2. It takes too long to see results 3. ROI is difficult to measure Types of content marketing 1. Find topics related to your business 2. Create the right type of content 3. Promote your content 5 content marketing examples to learn 1.Fix.com YouTube video 2. Naturalicious Facebook Community 3. 15Five Podcast 4. Mattel Virtual Playroom and Activity Sheet 5. Balsamic Academy Course 15 tips from content marketing experts you can use this year Research and talk to customers Reuse content Focus your efforts on those who need you but don't realize it yet
Test and iterate on the format that best suits your goals Appeal to your audience's core values huddle in microfoam Don't rush to tactics Optimize existing content take a holistic approach Create product-focused content Advice for content writers: act like a journalist Tell your story consistently Build empathy with your audience Create radically different content take a risk summary What is content marketing? Content marketing is the process of creating and distributing content to attract and retain customers, which can increase revenue and ultimately grow your business.
|
|