The good news is that there are many companies that

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Thus creating a longer lasting relationship. This means that instead of reaching potential customers through ads that could even be intrusive or only gain visibility through social networks, the idea is to attract them through content that is of interest to customers, the same that will be focused on solving your main problems or doubts. In this case, Content Marketing is the best ally of this methodology. Content Marketing and its incorporation in Mexico According to the SEO Trends 2020 study developed by Rock Content in conjunction with Semrush, 35% of companies in Latin America did not do anything related to Content Marketing. These data, as we see, are from 2020, while in the United States, according to the Content Marketing Institute , since 2014, 93% of companies in that country were already carrying out content marketing strategies for branding.

On the other hand, 91% of companies in Spain , also Telegram Number Data a Spanish-speaking country, since 2017 (3 years before Mexico), were already using Content Marketing to generate business opportunities in 2017, according to the research firm Hoyreka. . This was reflected in its III Content Marketing Report of that year. So why have most companies in Mexico lagged behind in implementing this strategy? A lot has to do with the capacity of the Marketing teams, which give little priority to Digital Marketing and continue to rely on traditional channels. On the other hand, there is little culture about the importance that Digital Marketing has towards generating sales or clients, and there is great ignorance in relation to the roles or areas that a Marketing team should have.

  

The good news is that there are many companies that, upon realizing that they do not have enough team to develop these strategies, choose to outsource the strategy to companies that master the subject and have a team trained to develop a content marketing strategy. Case: Inbound and Content Marketing for universities In this specific case, Aliat Universidades decided to develop a Content Marketing strategy; since a strategy like these is the perfect “match” to educate the consumer instead of convincing them. It was in 2018 that Aliat Universidades and Rock Content began their alliance, in which they built an inbound and content strategy to achieve greater brand visibility and, above all, help potential students resolve their doubts about university careers.