Shopping with Pinterest piterest For Internet users

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By extension, we will eventually want to launch on the Shopping for action marketplace or launch Showcase Shopping ads to try to acquire new customers. Despite everything, wanting to launch primarily on Google Shopping carries the risk of only concentrating your efforts on a single lever and of being too dependent on it in the long term . If the search engine is perfectly suited to positioning yourself in active search, it is nevertheless a shame to limit your strategy to ZMOT (Zero Moment Of Truth) when the consumer journey is much more winding. This is why it is important to consider an approach that encompasses the different stages of the consumer journey. These are carried out beyond Google, notably on social networks, but not only Facebook and Instagram. Three interesting new networks to test to expand your digital strategy are Pinterest, Snapchat and Tik Tok.
  
Please note, however, that these three levers are primarily mobile applications, which requires Korea Phone Number Data the advertiser to have a site offering a very good mobile experience. White Paper: “ What if you stopped losing money and paying your customers twice? ”  Pinterest is the ideal platform to search for inspiration . As an advertiser, it is interesting to push your catalog to your targets* upstream of the purchasing journey, in a push and retargeting strategy using creative ad formats. The platform is ideal in particular for carrying out one-off operations, ahead of your highlights during the year, such as Private Sales, Sales, end-of-year celebrations, etc. The goal ? Reach your target audiences during their consideration phase. * According to Pinterest, in the United States, 52% of millennials use Pinterest.



Shopping with Snapchat In the same way as Pinterest, but with a more conversational use, Snapchat positions itself as an interesting relay to push its catalog into more creative ad formats . However, the platform is mainly used by millennials, and more widely by 13-34 year olds, so there is no point wasting your time on Snapchat if your audience is not in this age group. It is also possible for you to retarget audiences that you have already redirected to your site using the Snapchat pixel and thus retouch shopping cart abandoners on the social network. Also read: [Snapchat Ads] Dynamic Search Ads for e-retailers arrives in France Shopping with TikTok If you are targeting young people between 18 and 24 years old (77% of the Tik Tok audience, including 66% women), considering TikTok to push a product catalog is a good option. TikTok recently offered a “Shop now” action button in in-feed videos offered by influencers and content creators.