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Your Website Traffic, especially to B2B websites, increases due to LinkedIn, so sharing content can cause users to navigate to your website to learn more about you and what you offer. Provides a Way to Become a Thought Leader Sharing content on LinkedIn provides an avenue for presenting and establishing yourself as a thought leader, building trust and authority along the way. How to Build a LinkedIn Content Marketing Strategy To build a specific LinkedIn content marketing strategy, start with the following five steps. 1. Set Specific Objectives Before jumping in, spend time brainstorming and setting specific objectives for your LinkedIn content marketing.

You don’t need to create too many, just enough to Bahrain WhatsApp Number show what means the most to you or your organization and makes sense for reaching your marketing goals. Is your main focus on increasing brand awareness, building trust and authority, gaining more high-quality leads, or boosting conversions by promoting your brand, services, or products? Once you answer questions such as these, you can begin to develop a content strategy to help meet your chosen objectives. 2. Define Your Buyer Persona Before posting anything on the social platform.



First consider what audience or buyer persona your content will be for, then tailor all messaging for that specific group. For instance, if your persona is financial professionals, you’ll want to select topics of interest to them specifically. Another factor to also consider when it comes to your buyer persona is whether it consists of decision-makers or those in lower to mid-level positions who are often tasked with finding solutions to report to higher-ups.